Scandinavian MIND

We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.We speak with Emma Stjernlöf, Chief Communications and People Officer at SyreErik Lagerblad, Head of H&M Group Ventures.In this conversation, we talk about:The origins of Syre’s recyclable polyester innovation.The concept of a “gigafactory” and its role in producing sustainable materials at scale.The importance of collaboration between fashion brands, material suppliers, and technology companies.H&M unique involvement and why they are betting so big on SyreHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.We talk about:How technology can elevate the design processHow copyrighted designs become even more valuable in the face of technologyLessons learned from the music industryand take a look at how a Swedish startup is developing “a sustainable Shein”We will hear from:Neil Lewty, Chief Creative Officer, J.LindebergSofia Green, Director of Communications, AmuseOscar Hafvenstein, co-founder and CEO of Co-XAmanda Thorén, CEO and co-founder, BenchaMaria Åkergren, Founder, 3DearSimon Hjelte, CEO and co-founder, NOMS.Host: Konrad Olsson, Editor-in-chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.In this episode, we talk about:The role of resale, rental, and circular business models in reducing waste.Is secondhand fashion truly sustainable, or does it drive consumerism?How brands can navigate between genuine sustainable practices and greenwashing.The impact of EU legislation on fashion and its push for transparency and accountability.Host: Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years goWe also talk about The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborationsThe need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle themHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.