Sub Club by RevenueCat

• How to Re-Engage Churned Users — Caroline Walthall, Quizlet

  This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.Top Takeaways:📦Deliver personalized value through lifecycle marketingReconnect with churned users by personalizing content and recommendations based on their past interactions. Use dynamic segmentation to tailor messages that highlight relevant new features or content. Making users feel understood increases the likelihood of re-engagement.💵Use targeted discounts wiselyOffer personalized discounts to price-sensitive users, but do so strategically to avoid hurting long-term revenue. Consider tiered discounts based on subscription history or engagement level. Avoid blanket discounts to prevent users from gaming the system.🤔Provide flexible subscription optionsIncrease retention by offering flexible plans, such as shorter durations or the ability to pause subscriptions during off-seasons. This builds trust and reduces churn from users who only need the app occasionally. Flexibility makes users feel more in control and more likely to return.About Caroline Walthall:📈 Director of Product & Lifecycle Marketing at Quizlet, driving user retention, re-engagement, and subscription growth.🔄 Caroline focuses on understanding churn behavior, leveraging social proof, and designing win-back strategies that keep users engaged.💡 "You need to sort of win back and give them reasons to believe that you are invested and that you have enough ways to help them that maybe they haven’t tapped into before."👋 Connect with Caroline on LinkedIn!Resources:QuizletFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ

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• How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

  This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth.Top Takeaways:🔎Educate users about paid featuresDon’t assume users know they’re on the free tier or understand the value behind premium features. Clearly communicate the benefits of upgrading through in-app education and feature highlights. Show users what they’re missing to increase the perceived value of paid tiers.🔥Target the right users at the right momentEffective upsells require thoughtful timing and targeting. Segment users by behavior and trigger upsells when they’re most likely to convert, such as after interacting with a related feature. Contextual nudges feel more natural and less intrusive, increasing the likelihood of conversion.🚀Maintain a seamless user experienceUpsells are most effective when integrated naturally into the user journey. Avoid disruptive pop-ups - place upgrade prompts where they align with user actions. Maintain continuity in messaging to make the transition from free to paid feel logical and valuable.About Brandon Gador:🏕️ Growth Lead at onX Maps, driving subscription success across multiple apps for outdoor enthusiasts.📈 Brandon specializes in aligning monetization strategies with user needs, refining freemium and trial models, and creating seamless upgrade experiences through education and experimentation.💡 "Monetization only works when your product solves real problems. It's about showing users the value they’re missing and guiding them toward it thoughtfully."👋 Connect with Brandon on LinkedIn!Resources:onX MapsFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ

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• How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo

  This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success.Top Takeaways:🏎️ Act fast - most users don’t come back after a weekThe best time to re-engage a churned user is within the first three to four days. Duolingo found that users who stay away for longer become significantly harder to bring back. They send daily reminders for up to seven days, stopping when effectiveness drops.📅  Use behavioral signals to personalize timingInstead of relying on fixed schedules, time win-back messages based on past engagement patterns. Duolingo schedules reminders 23.5 hours after a user last engaged, ensuring notifications land at a moment when the user is most likely to take action.👥 Use social connections for long-term reactivationFor users who have been inactive for weeks or months, social reactivation beats app-driven outreach. Duolingo prompts active users to bring back their friends, which consistently outperforms standard win-back campaigns - even leaderboard competitors drive higher reactivation rates than app reminders.About Jackson Shuttleworth:🌟 Head of Retention at Duolingo, focused on keeping users engaged and driving daily habit formation through innovative features and thoughtful strategies.📈 Jackson brings expertise in user reactivation, data-driven experiments, and crafting experiences that foster long-term loyalty and growth.💡 "The easiest way to retain a user is to never let them churn. It’s all about building habits and delivering value consistently."👋 Connect with Jackson on LinkedIn!Resources: Duolingo’s WebsiteFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ

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• How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin

  On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones.Top Takeaways: 🚀 Building sustainable virality through strategic growth loopsSweatcoin’s explosive growth didn’t happen by chance. Anton detailed how they engineered a viral engine through a combination of influencer-driven groundswell, controlled user-to-user invites, and strategic use of organic boosts. By balancing short viral spikes with long-term retention strategies, Sweatcoin has maintained stability and continued scaling without relying on traditional paid acquisition.🎮 Gamification redefined: Turning steps into currencyUnlike traditional gamification tactics, Sweatcoin reframes users’ steps into a virtual currency, creating a balance they feel emotionally invested in. This subtle but powerful shift motivates users to keep walking—not just for rewards but to maintain and grow their “wealth.” It’s less about streaks and badges, and more about building perceived value.❤️ Emotional connections outweigh economic incentivesAnton shared a fascinating insight: Sweatcoin users valued their own coins up to 50 times more than they’d pay for someone else’s. This shows the power of emotional connection and personal investment. By helping users see value in their own activity, Sweatcoin taps into a deeper motivational layer than just financial incentives.🔄 Retention through positive habits, not guiltSweatcoin’s success is partly due to its focus on positive reinforcement rather than guilt-based nudges. By emphasizing natural daily habits and offering fun, valuable incentives, Sweatcoin maintains high retention without making users feel pressured or judged. This approach resonates with a broader audience, including the 70% of people who struggle with intrinsic motivation for fitness.📈 From freemium to subscription—scaling with intentInstead of starting with hard paywalls, Sweatcoin built a value-packed free tier that users love. This created a loyal, engaged user base before introducing premium features like ad-free experiences and advanced fitness tools. By establishing this solid foundation, Sweatcoin avoids the pitfalls of high customer acquisition costs and effectively bridges the gap from free to paid without alienating users.About Anton Derlyatka:👟 Co-founder & CEO of Sweatcoin, the app that turns movement into currency—used by 180M+ people worldwide.🎯 Anton built one of the most viral fitness apps by rethinking incentives, gamification, and how people form habits.💡 “We’re not born to be active—we’re born to be lazy. The challenge is building an experience that makes movement rewarding.”👋  LinkedInFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ

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• How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo

  This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sustainable growth.Top Takeaways:💭 Know your audience - not just the economyDon’t rely on basic indexes like the Big Mac Index. Instead, understand your audience in each region. For example, iOS users in emerging markets are typically wealthier than Android users, so pricing should reflect each platform’s unique audience.💸 Test prices with a focus on revenue, not conversionMeasure pricing success by average revenue per user (ARPU), not just conversion rates. Lower prices can boost retention and unlock profitable user acquisition by winning more auctions through better conversion signals.🌎 Adapt to cultural norms and changing habitsPrice sensitivity varies by culture and is influenced by local norms. Streaming giants like Spotify and Netflix are paving the way for digital subscriptions globally. Monitor cultural shifts and adapt pricing strategies accordingly.About Dmitry Gurski:🌍 CEO and Co-Founder of Flo Health, Dmitry Gurski leads the world’s largest health app, with 73 million monthly active users globally and a mission-driven approach to health and wellness.📊 Dmitry is an expert in regional pricing strategies, leveraging extensive experimentation to optimize average revenue per user (ARPU) while maintaining accessibility. Under his leadership, Flow has achieved remarkable revenue growth by tailoring subscription models to meet diverse market dynamics worldwide.💡 "When people can’t pay, it’s almost sinful to block access. Flow’s mission is to empower women globally, whether through paid or gifted subscriptions. Pricing isn’t about conversions—it’s about maximizing long-term value while staying true to our purpose."👋 Connect with Dmitry on LinkedIn!Resources:Flo HealthCareers at FloFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ

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