The Behavioral Design Podcast

Behavior Change Score with Roos van Duijnhoven In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change. Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions. This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions! LINKS: ⁠⁠Roos's LinkedIn⁠ The Behavior Change Score Report ⁠Nuance Behavior Website⁠ Engagement with Heather Cole-Lewis TIMESTAMPS 00:36 Meet Roos van Duijnhoven 01:06 Recap of Susan Murhpy episode 07:31 Insights from the Behavior Change Score Report 20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior 26:31 Controversial Opinions: Electric Bicycles 29:32 Conclusion and Farewell -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.  Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

Real-Time Behavior Change Algorithms with Susan Murphy In this thought-provoking episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the cutting edge of AI in behavioral science with Professor Susan Murphy, a world-renowned expert in statistics and behavioral research. The conversation dives into Susan's groundbreaking work on micro-randomized trials and just-in-time adaptive interventions (JITAI) to create personalized, real-time behavior change algorithms. Together, they explore the role of reinforcement learning in adapting interventions over time, tackling ethical challenges, and sustaining user engagement in a rapidly evolving world. This episode also includes a fun "To AI or Not to AI" quickfire round and Susan’s reflections on the "frontier" nature of behavioral science today, making this a must-listen for anyone passionate about technology, psychology, and innovation. LINKS: ⁠Susan Murphy's Faculty Page⁠ ⁠Learn more about JITAI Heart Steps Study⁠ ⁠Nuance Behavior Website TIMESTAMPS 01:00 – AI Voice Assistants in Everyday Life 07:22 – Introduction to Susan Murphy 08:06 – Micro-Randomized Trials Explained 11:08 – Just-in-Time Adaptive Interventions (JITAI) 27:19 – Reinforcement Learning and Behavioral Science 35:15 – Adaptive Algorithms for Personalized Support 40:30 – Micro-Randomization and Personalized Interventions 45:19 – Maintaining Engagement in Digital Interventions 49:51 – The Frontier Nature of Behavioral Science 51:39 – Quickfire Round: To AI or Not to AI 57:13 – Ethical Considerations in AI and Behavioral Science -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: ⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.  Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

AI Chatbots and Synthetic Users with Hassan Aleem In this special episode of the Behavioral Design Podcast, host Samuel kicks off a new mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Hassan Aleem, a respected behavioral practitioner with a Ph.D. in neuroscience and extensive experience in industries like fintech, health wearables, and public health. Together, Samuel and Hassan explore the fascinating intersection of AI and behavioral science. They discuss AI’s impact on user research, the opportunities and challenges of AI-powered chatbots, the role of synthetic users in behavioral research, and the potential of AI to streamline literature reviews. The conversation culminates in a thought-provoking discussion: can AI truly understand and design for beauty? This episode is packed with insights on how AI can enhance behavioral science practice while emphasizing the irreplaceable value of human expertise. TIMESTAMPS 00:00 Introduction to the Behavioral Design Podcast02:00 Meet Hassan Aleem: Neuroscientist and Behavioral Practitioner02:37 Exploring AI in Behavioral Science03:42 The Role of AI in User Research10:21 Chatbots and Behavioral Design18:50 AI in Literature Reviews and Research34:59 Can AI Understand Beauty?40:48 Conclusion and Final Thoughts LINKS: ⁠Hassan's LinkedIn Nuance Behavior Website -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: ⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.  Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

Using AI to Change Human Behavior In this episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer explore the fascinating intersection of AI and behavioral science with Amy Bucher, Chief Behavior Officer at Lirio. Together, they dive into the challenges and opportunities of integrating AI with behavioral science for health interventions, focusing on the critical need to design AI tools with human behavior in mind. Key topics include the role of reinforcement learning and precision nudging in behavior change, the importance of grounded behavioral insights to cut through AI hype, and Amy’s experiences with personalized health interventions. Amy also sheds light on the effectiveness of digital tools in behavior change and shares her vision for the future of AI in behavioral health. Tune in for an insightful discussion on how behavioral science can shape the next generation of AI-driven health interventions! LINKS: Amy Bucher Lirio Website LinkedIn Profile Further Reading on AI and Behavioral Science: ⁠How Machine Learning and Artificial Intelligence are Used in Digital Behavior Change Interventions: A Scoping Review⁠ The Power of Large Behavior Models in Healthcare Consumer Engagement Moral Agents for Sustainable Transitions Personalized Digital Health Communications to Increase COVID-19 Vaccination in Underserved Populations: A Double Diamond Approach to Behavioral Design The Patient Experience of the Future is Personalized: Using Technology to Scale an N of 1 Approach Digital Twins and the Emerging Science of Self: Implications for Digital Health Experience Design and “Small” Data Feasibility of a Reinforcement Learning–Enabled Digital Health Intervention to Promote Mammograms Precision Nudging and Health Interventions Reinforcement Learning in Behavior Change TIMESTAMPS: 00:30 Behavioral Science and AI: A Crucial Intersection 07:44 Introducing Amy Bucher 10:43 Scoping Review on AI in Behavior Change 16:05 Challenges and Misconceptions in AI 22:07 Reinforcement Learning and AI Agents 28:40 Designing Interventions with AI and Behavioral Science 31:32 Operationalizing Behavior Change Techniques 35:25 Challenges in Measuring Engagement 42:43 The Role of Behavioral Science in AI 46:53 Quickfire Round: To AI or Not to AI 49:25 Controversial Opinions on AI 53:52 Closing Thoughts and Acknowledgements -- Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: ⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠ Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more. Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.  Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠ The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠